Egypt & Theories of Cultural Impact of Globalization

Egypt’s Political-Economic Transitions (Amin, pp. 133-35)

Nasser, 1956-70

“Arab socialism” High growth, 1955-66

Foreign aid, agricultural and educational reforms

Stagnation, 1967-75

1967 war: Loss of Sinai & Suez Canal

Sadat & Mubarak, 1975-2011

*Infitah (open-door policy)

High growth, 1975-85

Peace boom: Return of Sinai & Suez Canal

Oil prices up: Demand for labor in Persian Gulf & Libya

Stagnation, 1985-2011

Oil prices down

Terrorism (hurts tourism)

Washington Consensus policies

Loans

Decline in public investment

“Fiscal discipline” (Steger, p. 61: #1 & #2)

Discussion: Steger, 83-91, 123-28; Amin, 99-124

Are Steger and Amin mainly discussing flows of “objective” or “subjective” culture? Give some examples.

According to Steger and Amin (pp. 10-19), what is the “Americanization” or “McDonaldization” of culture globally?

How do pessimistic and optimistic globalizers differ in their interpretation of the impact of Americanization/McDonaldization?

Why is Amin pessimistic about the impact of “American..mass society” on Egypt?

According to Steger, what is “glocalization”? Why does Steger think that “uneven and contradictory effects” (p. 89) are the most likely outcomes of global cultural flows?

According to Steger, (5th ed.), what is anti-globalist populism? Why according to Steger does the “anti-globalist wave” ironically represent “a globalizing force that has been sweeping the world”? (p. 127)

Theories of Cultural Impact of Globalization

*Americanization/*McDonaldization

Pessimistic

Cultural Homogenization

Consumerism

“uniform standards…homogenous global products…targeting young…turning children into consumers” (Steger, 87)

“The American lifestyle grants ordinary people an easy material life and caters to their tastes…the true sovereigns are the simple people of the street, possessing a limited culture and education” (Amin. p. 13)

Optimistic

Economic/Cultural

Consumerism brings abundance of consumer goods and information

Political

“Universalization of Western liberal democracy as the final form of human government.” (Francis Fukuyama)

Amin’s View of Globalization

Americanization, p. 2

“Mass Society” “Stage of High Mass Consumption,” p. 11

Population growth+ Economic growth= Large middle class of consumers

Middle Class consumer culture/lifestyle

*Glocalization (Optimistic)

Hybridization of culture

McDonalds in Indonesia (Steger, p. 88, fig. 11)

Example of Starbucks: McDonaldization or glocalization of coffee shop?

Coffee first cultivated in Yemen

Café

Ottoman Empire, 1500s

Europe, 1600s

U.S. fad, 1970s

Starbucks, founded 1971

*Anti-globalist populism or Clash of Civilizations (Samuel Huntington) (Pessimistic)

Rejection of foreign culture and/or political & economic relations

Trump & “Alt-right”/National Rally (France) vs. immigrants

Cultural and economic threat

Brexiteers vs. E.U.

E. European immigrants & E.U. regulations

Jihadists (al-Qaeda, ISIS, Taliban, etc.) vs. U.S. & W. Europe

Cultural and political threat