The Top Ten

Design principles can be distilled down into ten concise, meaningful, insightful, applicable and useful phrases.

10 - Form follows function

9 - What we have here is ink on the sheet

8 - Good Design is Good Business

7 - Less is More

6 - Red, black and gradients are banned

5 - Funky fonts will be the death of you

4 - Get them in, Get them out, Get the money

3 - White space is your friend

2 - There's no need to reinvent the wheel

1 - That's just awful!








click to watch the 'top 10 design phrases' video.